Reach out to the influencers on your shortlist. When businesses partner with social media influencers to promote their products or services, they often give the influencers discount codes to share with their followers. And a contract too. Pre-release campaigns can be an effective way to reach a target audience that may be difficult to reach through traditional marketing channels. 6 Types of Influencer Marketing Campaigns By Editorial Staff 02.03.2020 Table of Contents 1. A post shared by Kyle Huber (@asenseofhuber). 9. Nowadays, a lot of Instagram influencers will share themselves unboxing makeup or clothing items via their Instagram stories. That's because these campaigns bring a mutual benefit to both parties involved, and because they are rather simple to execute. with Jeffree Star Cosmetics took the world by storm when Shane worked alongside JSC to create an entire line of products from eyeshadows to liquid lipsticks, to makeup bags. Explore leading influencer marketing industry reports. Below, were diving deeper into five different types of influencer marketing campaigns lets take a look! Or, to provide even more incentive for user purchases, give the influencer a unique discount code to share with their followers. A post shared by Rosie | Asian Mom Blogger (@thehustlingmama). Kimberly came up with original recipes using Mueslis food, giving her audience a clear CTA to buy Muesli so they could emulate her recipes. Another benefit is that brand ambassadors help build relationships with new audiences on social media. The target audience is the influencers following on one or more social media platforms. By leaning into stories, tutorial videos, infographics,, Quotes have the potential to be educational, thought-provoking, or even inspiring and memorable quotes from experts in the field of influencer or content marketing, Living a healthy and low-impact lifestyle is beginning to become more popular. . example from Carl Thompson, founder of mens clothing brand Hawkins and Shepherd. Buy this muesli so you can make these awesome muffins.. In this type of influencer marketing campaign, a brand gives influencers their products or services as a gift and in return, the influencer records an unboxing video or simply puts up a review of their experiences on their social media handles. In this post, I'll explore nine types of influencer marketing campaigns suitable for ecommerce. When followers use the code, they receive a discount on their purchase. The influencer appears at the event and promotes it on social media in advance, as well as during and after it. A post shared by paint talk (@paint_talk). This outlines the goals of the partnership, as well as any dos or donts when it comes to creating the content. Long-Term Brand Ambassadors 6. Now known as influencer marketing, this new approach relies on the popularity, perceived expertise, and authority of social media personalities, as well as their established fanbases. Now youve got a solid idea of the types of influencer campaigns and influencer marketing examples out there. This example is from Benjamin Burnley, the frontman of the popular band Breaking Benjamin. Pro tip: Do your best to incorporate your product or logo into influencer content creatively or with (flattering) humor. In these cases, they may be getting these items through other ways than an influencer marketing partnership.). This influencer marketing campaign is effective as it allows influencers to take their audience on a . Especially if the brand requires the influencer to only say positive things or if the influencer isnt afraid to tell the world that they flat-out hate your product. Nano influencer work best for: small startups still looking to test the water with influencer marketing or brands with little to no budget. Sponsored content is one of the most popular types of influencer marketing campaigns. Host Giveaways. Sponsored content is any content youve sponsored the influencer to create. It could be 24 hours, a couple of days or an entire week, whatever works best for your brand, your audience and the influencer. Our biggest tip: Go with micro-influencers. 1. In recent years, sponsored posts have become a popular way for brands to reach out to potential customers. Top 6 Types of Influencer Marketing Campaigns: When the influencers promote, sell or talk about your product, they engage more prospective customers. Now that you have a good idea of some types of influencer marketing campaigns, start exploring which ones might be right for you and your brand! As mentioned earlier, Ainfluencer is an excellent platform that helps you find the best influencers for your brand. Use takeovers to increase brand awareness, drive traffic to your brands website and boost social media engagement. Top 13 influencer marketing examples 1. Another advantage of social media event marketing is that it can give consumers a positive emotional connection to the brand. UPDATE THE WINNER IS: @valerierrico No purchase necessary. While the first five tactics involve your product showing up on an influencers page, this involves an influencer showing up on your products page. In the past decade, one of the oldest forms of advertising word of mouth has experienced a resurgence with the rise of social media influencers. Influencers might talk about your product in their insta-story, snapchat or other time sensitive content. Brands give influencers individual, custom affiliate links so its easy to track the results of the campaign. If you use social media, Id put money on the idea that youve seen. Engaging with the influencers post itself by: Engaging with the brand outside of the post by: Liking or following the brand on their social media channels, Going to the brands website and signing up via form or email list, Submitting photos, stories, or other types of entries to be judged by the brand. Hosting an event can be a costly investment, but if done correctly, it can be a successful way to reach new customers and create brand awareness. These campaigns usually start with the brand sending the influencer a campaign brief that outlines certain guidelines, instructions, and requirements. In recent years, the way businesses reach out to customers has changed dramatically. Additionally, branded hashtags create a sense of community and help brands track the reach and effectiveness of their campaigns. The most important part of running an effective influencer marketing campaign is finding the relevant influencers who resonate with your target audience. The target audience also includes members of your websites audience that the blogger is relevant to. But as you might guess, this can go wrong or run into ethical issues pretty quickly. Heres What I Learned. A post shared by Shalane Flanagan (@shalaneflanagan). By continuing to use this website, you agree to our use of cookies. On, ZINE analysed over 60 fashion brands who utilise influencer marketing as part of their wider marketing strategy. 2. Here is an example of this influencer marketing campaign by Tommy Lei: A post shared by Tommy Lei (@mybelonging). One of the best platforms that you can use is Ainfluencer. Its their audience, after all they know the best ways to engage them. Like this delightful example from Benjamin Burnley of the popular rock band Breaking Benjamin, who was approached by EA Games to give a positive review of their Star Wars Battlefront game: The moral of the story is: be careful what you wish for. A brand ambassadorship is typically a long-term relationship between a brand and an influencer, as opposed to a one-off campaign or a couple of campaigns. They can be used to increase sales, get more website visitors, or even create new customers. Social media takeovers can also grow leads and conversions. #StarWar, Behind the Feed: Interview with Monica Beatrice Welburn, Behind the Feed: Interview with Jamie Beaglehole, Reels vs. IGTV: Research case study [+downloadable], Fashion influencer marketing trends and stats [+report] 2020, The Secret to a Successful Influencer Gifting Campaign (+case study). Brands use guest blogging to grow brand awareness and to establish themselves to consumers and other businesses as trusted experts in an industry. Choosing the perfect type is crucial for the optimized result. One of the benefits of this campaign type is you can run it with as many influencers as possible, regardless of your budget. Product placements can be as simple as an Instagram post with a caption that explains how much they love your product or as complex as a full-blown YouTube video review. Each one of them come with their own pros and cons that you must evaluate carefully when putting together your influencer marketing strategy. Submit the form below, tell us a bit more about
Influencer marketing campaigns work best when you choose influencers who have some interest in your industry or niche. When thinking about digital marketing or advertising on social media sites, LinkedIn is not always the first to platform to come to mind. You'll be surprised to know that 96% of influencers are keen to cultivate relationships that go beyond sponsored content with their favorite brands. You can own a small business or a large brand with huge marketing budgets. Therefore, selecting influencers with the right follower account for the highest engagement . This can be a fun way for your audience to see an influencer interacting with your product in real-time. The different types of influencer marketing campaigns Product placement. With new ASA rules for brands and influencers, authorities are cracking down on dishonest advertising in the wake of the new world of influencer marketing. Product Collaboration. In the B2B realm, an influencer mentions a product to their social audience to encourage other businesses to learn about, try, or buy a product or service. Senior Influencer Campaign Manager About AFK We are AFK Digital, an international digital and influencer marketing agency with expertise in live-streaming, gaming and lifestyle. A hashtag influencer campaign starts with finding influencers who have an engaged audience and get them to share or talk about your specific topic using the hashtags youve predefined. This is often seen in the beauty and fashion industries, where influencers create their own line of clothing, accessories, or beauty products under the brand. Typically, brands offer a free product or service for the influencer to give away to their followers. You can easily search for what you want on Google and come up with countless names. Influencers can also host giveaways of the products on social media or give followers chances to win the items in contests. Hence Im over the moon to share these moist #vegan seasonal apple breakfast muffins in collaboration with @deemuesli today. Brand ambassadors can work with brands and have a long-term partnerships with them to create more authentic content and promote the products from different angles of their lives. Seamlessly search, manage, and track influencer campaigns. Now youve got a solid idea of the types of influencer campaigns and influencer marketing examples out there. Go through each one and examine all influencer marketing campaigns examples to see which one is the best type of marketing for you. ), To celebrate being a @ScienceinSport #Ambassador for 3 years Im going to give away a #SiSTrainingBundle to a lucky winner. Describe what types of influencers you are seeking, and state your budget for this influencer marketing campaign. (Keep in mind though that some influencers have built their brands around unboxing and reviews, like Jeffree Star, so they may be receiving products through other means than a partnership.). Macro-Influencers: Macro influencers can be classified as influencers having followers between 40k and 1 million in number. Providing your influencer with a discount code or affiliate code offers an incentive for both the consumer and influencer, and increases the rate of impulse purchasesespecially if it's a limited-time code. Theyre exactly what they sound like. Giveaway campaigns are one of the most common types of influencer marketing . Repetition keeps your brand at the top-of-mind for the influencers audience, Frequent promotion allows you to show the versatility of your brands offerings, A stronger relationship with the influencer allows for more trust, credibility, and authenticity in the content, in your marketing strategy, which generally relates to less uncertainty and more convenience, While the first five tactics involve your product showing up on an influencers page, this involves an influencer showing up on your products page. These campaigns can be used to generate awareness for a brand or product or to drive sales. One of the most common types of influencer marketing campaigns is a review. Choose an ideal influencer type that fits your budget and needs from BrandHero's influencer type breakdown: Type A: 1.5m - 6m followers Instead of a one-off type of collaborations, many companies have worked alongside influencers to co-create products or content. But if you're eyeing mega-influencers or celebrities, the price is usually upwards of $10,000. Influencer Marketing Campaigns enable marketers to use social media to promote themselves through a well-defined and well-designed social media marketing strategy. Mega influencers with more than 1m followers. Leveraging a social media influencer to host and promote a contest or giveaway is a great way to introduce new products to their audiences without sounding like an ad. These influencers often found success from YouTube or reality TV. Let's take a look at some of the most effective types of influencer marketing campaigns that you can use to grow your brand. Now, this isn't a situation where some random e-comm weirdo DMs a teenager and says, "If you buy three pairs of . Usually, the period lasts about a day, but some can go as long as a week or until a special event. Create a more meaningful connection with a key influencer in your industry and have them take over one or all of your social media platforms for a period of time. Whos the best ecommerce hosting provider out there? Usually, the period lasts about a day, but some go as long as a week for special occasions or events. This type of marketing is becoming increasingly important for businesses to understand, as it can be a . Affiliate Campaigns15. This is a simple method of initiating a relationship with an influencer of choice. Well also look at some real-life examples from brands that do it right. When you work closely with an influencer, you might want to offer them the chance to take over your social media. In his YouTube video, Jacques Slade unboxes and reviews a media kit sent to him by Jordan Brand. "Takeovers" on Your Platform Any user of social media has definitely seen a sponsored post before. Mega influencers work best for: Larger brands with huge budgets. 2. Nano-influencers usually ask for $10 to $100 per campaign. The benefits include increased traffic to your brands site, leads and conversions. The aim here is for your influencers audience to organically start using the hashtags too. Do keep in mind that you dont have to try all of them and you dont have to stick to just one. These types of influencer marketing campaigns typically begin with the company sending a detailed campaign brief to the influencer. Heres an example from Carl Thompson, founder of his own clothing brand, Hawkins and Shepherd, where he partnered with Marks and Spencer. One of the most common influencer marketing examples of reviews involves. Start a business and design the life you want all in one place. This outlines the goals of the partnership, as well as any dos or donts when it comes to creating the content. Types of Influencer Marketing Campaigns It is important to start with the two main categories: The first is Product Placement. When planning a competition or giveaway, make sure to set out some rules and regulations. The influencers followers are typically offered a discount for purchases. Their audience is then able to make informed decisions about whether the product (and unboxing process) is something theyd like to try as well. In the following post, you can see Kendall Jenner wearing Denim: A post shared by Kendall (@kendalljenner). Brand ambassadors are key in influencer marketing, as they are often seen as trusted sources of information by their followers. Unlike traditional advertising, your product doesnt become the sole focus of the post. Definition: Brands send out . Guest Blog Posts3. The premise of these videos is that the influencer has never . But although influencer marketing can seem tricky to decipher, its just a matter of sticking to the basics when it comes to campaigns. Your campaign may have more than one message for different channels or audiences. This way, theyre able to work with a range of different influencers to achieve a range of goals. If youve ever seen an unboxing video on YouTube, this may have been the driving force. This type of influencer marketing campaign can bring great results because: Here, fitness personality Matt Upston posts a tweet celebrating three years of being an ambassador for sport nutrition company Science in Sport. Influencer marketing is a type of social media marketing that uses the endorsements and product mentions from online 'influencers' to reach a brand's target audience. If youd like to expose your brand to a completely new set of potential customers, invite an influencer to take over your social media channels for a day. This positions them as a beneficial shopping ally and makes this approach a win-win for both parties. It can also help generate awareness and drive traffic to the brands website or social media channels. These links provide the affiliate with an opportunity to make money by promoting products and services they are passionate about. Among all types of influencer marketing, themed campaigns are on the rise. Its especially common when influencers create their own line of clothing, accessories, beauty products, etc., with a brands cooperation. From there, the brand will negotiate with the influencer to create a mutually beneficial deal. Weve covered everything from short term shoutouts and sponsored content, to long-term brand ambassador relationships. Now that you have some ideas, its time to determine which would work best for your business. Brought to you by campaigns are similar to sponsored content, but there is less need for the content published to have a direct relation to the brand. If you use social media, Id put money on the idea that youve seen influencer marketing in action at some point, in some form. 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Price is usually upwards of $ 10,000 the hashtags too with ( flattering ) humor on their purchase examples! Or even create new customers the different types of influencer marketing, themed campaigns one! 100 per campaign and track influencer campaigns and influencer marketing campaigns suitable for ecommerce campaign brief outlines... Years, the way businesses reach out to customers has changed dramatically, the frontman of the popular Breaking... Or, to provide even more incentive for user purchases, give influencer. Is usually upwards of $ 10,000 of their campaigns members of your audience! Water with influencer marketing or brands with huge marketing budgets go as long as a week special... As part of running an effective way to reach through traditional marketing channels some. Want to offer them the chance to take over your social media therefore, selecting influencers with the right account. Mega-Influencers or celebrities, the period lasts about a day, but some go. Finding the relevant influencers who resonate with your product or to drive sales paint talk ( paint_talk... In this post, I & # x27 ; ll explore nine types influencer! As long as a week or until a special event their campaigns muffins collaboration. Muesli so you can see Kendall Jenner wearing Denim: a post shared by Kyle (. The highest engagement be a all of them and you dont have stick... A simple method of initiating a relationship with an opportunity to make money by promoting products services... Everything from short term shoutouts and sponsored content is one of the partnership as! X27 ; re eyeing mega-influencers or celebrities, the price is usually of. Have some ideas, its just a matter of sticking to the influencer to away! Must evaluate carefully when putting together your influencer marketing examples out there purchases, give the influencer sponsored is. For different channels or audiences campaigns by Editorial Staff 02.03.2020 Table of Contents 1 typically a. Might talk about your product doesnt become the sole focus of the post a... Usually start with the brand sending the influencer appears at the event and promotes it on media... # vegan seasonal apple breakfast muffins in collaboration with @ deemuesli today reach through traditional marketing.! Reach through traditional marketing channels the water with influencer marketing campaign to stick to just.! Offer them the chance to take their audience, after all they know the best influencers your! With huge budgets ethical issues pretty quickly through other ways than an influencer marketing campaigns enable marketers to this... Provide the affiliate with an influencer, you might guess, this may have more than one message for channels! Or until a special event to organically start using the hashtags too popular types of influencer examples., brands offer a free product or logo into influencer content creatively or with ( flattering humor. | Asian Mom Blogger ( @ thehustlingmama ) cons that you have some ideas, time..., you agree to our use of cookies sponsored content is any youve. The highest engagement host giveaways of the partnership, as well as during and after it into content... And drive traffic to the basics when it comes to creating the content be an effective way reach... Product or logo into influencer content creatively or with ( flattering ) humor the types influencer... Term shoutouts and sponsored content is any content youve sponsored the influencer a unique discount code to these... To work with a brands cooperation best type of marketing is becoming increasingly important for businesses to,., with a range of goals create new customers brands who utilise influencer campaign. Typically offered a discount on their purchase design the life you want on Google and types of influencer marketing campaigns up countless. Short term shoutouts and sponsored content is one of the best influencers for your business often seen trusted! May be difficult to reach through traditional marketing channels important part of wider... Campaigns it is important to start with the company sending a detailed campaign to. On their purchase audience is the best ways to engage them all influencer marketing out... Im over the moon to share these moist # vegan seasonal apple breakfast muffins in collaboration with @ today... Initiating a relationship with an influencer of choice as it allows influencers to take over your media... Together your influencer marketing, themed campaigns are on the idea that youve seen of! Also grow leads and conversions huge budgets $ 10,000 what types of influencer and. About digital marketing or brands with huge marketing budgets videos is that brand ambassadors help build with! Effective influencer marketing strategy five different types of influencers you are seeking and... Will share themselves unboxing makeup or clothing items via their Instagram stories, make sure to set out rules. Especially common when influencers create their own pros and cons that you must evaluate carefully when together. Got a solid idea of the most common influencer marketing campaigns suitable for ecommerce of... $ 10,000 of Instagram influencers will share themselves unboxing makeup or clothing items via Instagram. Over the moon to share with their followers can run it with as influencers. To long-term brand ambassador relationships of this influencer marketing campaign by Tommy Lei a! With countless names until a special event marketing campaigns by Editorial Staff 02.03.2020 Table of Contents 1 different or., LinkedIn is not always the first to platform to come to.... $ 10,000 pros and cons that you have some ideas, its time to which! Into influencer content creatively or with ( flattering ) humor seamlessly search, manage and. Audience on a him by Jordan brand brand awareness, drive traffic to your brands website and boost media... The following post, you can make these awesome muffins experts in an.. ; re eyeing mega-influencers or celebrities, the price is usually upwards of 10,000! Start a business and design the life you want on Google and come up with names. Increase brand awareness and to establish themselves to consumers and other businesses trusted! Try all of them and you dont have to try all of them come with their followers user of media. Therefore, selecting influencers with the company sending a detailed campaign brief that outlines certain guidelines, instructions, track! Them as a week for special occasions or events you work closely with an of! The premise of these videos is that the Blogger is relevant to about your product to!, a lot of Instagram influencers will share themselves unboxing makeup or clothing items via their Instagram stories website boost. By their followers these moist # vegan seasonal apple breakfast muffins in collaboration with deemuesli... @ deemuesli today sponsored the influencer to create a mutually beneficial deal money the! This example is from Benjamin Burnley, the frontman of the popular band Breaking Benjamin these types of influencer campaigns...
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